Search engine shortcomings for
advertising and marketing include:
-
Budget uncertainty due to bidding systems
-
A daily position dance in the search
results
-
Keyword uncertainties
-
Constant need to monitor position
-
Limited descriptions of your
business
-
Need to scrutinize
clicks for fraud or abuse
-
Competitor schemes to drive
up your per click charges
-
Difficulty resolving
disputes about questionable click patterns
Search engine shortcomings for
business and consumer search include:
-
Search that is really "push"
-
Search word or phrase uncertainty
-
Abundant irrelevant search
results
-
Results that are manipulated
by SEO
-
Websites that are
deliberately misleading
Search engines list websites in
a prearranged manner, acting like a
directory but without the benefits a directory offers. The
benefits of an online directory include:
-
Guessing is minimized
-
Keyword guidance is built in
-
Search results are
consistently relevant
-
Subject matter is
consolidated easing comparison
-
People have used directories effectively for decades
As people gain experience and insight
search practices will change. We aim to
accelerate that rate of change, helping the directory model to
reestablish its search dominance in the
online world.
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